ONLY BE STRONG AND COURAGEOUS

Will Roberts

Fitness

Get Elite Training on Your Schedule. Forget guessing how to workout.
Get expert guidance from a personal trainer who is always with you - no matter where you are or what time it is!
Start now at Will Roberts Fitness
take an extra 50% off your first month - Use code WRF50.Learn MOre
About “Iron Will” Roberts

“The slow player in youth hockey. The fast guy in the pros!”

The feedback was always the same from nearly every coach I had: “Nice kid. Hard worker. Kinda slow.” Growing up with aspirations to play professional hockey, I was trying everything I could think of to see results. I lifted heavy to get strong. I did olympic lifts and sprints to become explosive. I did agility drills to get “fast feet”. Nothing worked!

At least, nothing worked until I started looking outside the box of traditional training. I have had the privilege to learn from some of the best strength and performance coaches in the world. I have carried those lessons on and added my own revelations to create something that has been truly life changing for myself and everyone around me. I call this “Athletic Reprogramming”.
Learn More


your journey starts here

Our Programs

HTML builder image

ATHLETIC
REPROGRAMING

sign up today
HTML builder image

PERSONALIZED
REMOTE COACHING

Contact For Pricing


What's Included?


Monthly Membership

Progressive Programming fully scalable to your level

Receive coaching on your form

BULLETPROOF SHOULDERS Program


What's Included?


Got an impossible problem?

Recurring injury? Can’t lose fat or get strong?

Train directly with Will and remove your limitations!

Fully personalized.
Only $47 per month | TRUE COACH APP

Membership Features

Athletic Reprogramming refers to the programs designed by “Iron Will” Roberts. Over the last two and a half decades Will had the privilege to train with some of the most cutting edge authorities on health, fitness, and performance in the world.

As an avid learner, Will accumulated knowledge from all these different experiences, and added his own revelations to put together a program that has been wildly effective at removing pain while safely improving strength, speed, flexibility, and overall athleticism.

They are a perfect balance of strengthening the body without simultaneously damaging the body like most traditional workout regimens.
Read more

What's Included?

Athletic Reprogramming starts with three 12 week segments and progresses from there.



Reverse Engineering Pain


Identify flaws and imbalances that hold you back

Reverse those bad habits

Create new, pain-free habits



World Class Foundation


With this clean state strength comes extremely quickly

Most see a massive change in their physique in this phase

Being pain-free allows training to become extremely FUN!



Becoming Superhuman


Set massive goals

Hit Pr’s ( Personal Records )

Fitness becomes a lifestyle

Testimonials

“Remember the joy and excitement when you first started working out?! Your body felt great. Results came quickly. And everything was an adventure. You can have that back. No more guesswork or confusion. Just the joy of training! Your best days are ahead.”