take an extra 50% off your first month - Use code WRF50.Learn MOre
About “Iron Will” Roberts
“The slow player in youth hockey. The fast guy in the pros!”
The feedback was always the same from nearly every coach I had: “Nice kid. Hard worker. Kinda slow.” Growing up with aspirations to play professional hockey, I was trying everything I could think of to see results. I lifted heavy to get strong. I did olympic lifts and sprints to become explosive. I did agility drills to get “fast feet”. Nothing worked!
At least, nothing worked until I started looking outside the box of traditional training. I have had the privilege to learn from some of the best strength and performance coaches in the world. I have carried those lessons on and added my own revelations to create something that has been truly life changing for myself and everyone around me. I call this “Athletic Reprogramming”.
Learn More
At least, nothing worked until I started looking outside the box of traditional training. I have had the privilege to learn from some of the best strength and performance coaches in the world. I have carried those lessons on and added my own revelations to create something that has been truly life changing for myself and everyone around me. I call this “Athletic Reprogramming”.
your journey starts here
Our Programs
ATHLETIC
REPROGRAMING
sign up today
PERSONALIZED
REMOTE COACHING
Contact For Pricing
What's Included?
Monthly Membership
Progressive Programming fully scalable to your level
Receive coaching on your form
What's Included?
Got an impossible problem?
Recurring injury? Can’t lose fat or get strong?
Train directly with Will and remove your limitations!
Only $47 per month | TRUE COACH APP
Membership Features
Athletic Reprogramming refers to the programs designed by “Iron Will” Roberts.
Over the last two and a half decades Will had the privilege to train with some of
the most cutting edge authorities on health, fitness, and performance in the world.
As an avid learner, Will accumulated knowledge from all these different experiences, and added his own revelations to put together a program that has been wildly effective at removing pain while safely improving strength, speed, flexibility, and overall athleticism.
They are a perfect balance of strengthening the body without simultaneously damaging the body like most traditional workout regimens.
Read more
As an avid learner, Will accumulated knowledge from all these different experiences, and added his own revelations to put together a program that has been wildly effective at removing pain while safely improving strength, speed, flexibility, and overall athleticism.
They are a perfect balance of strengthening the body without simultaneously damaging the body like most traditional workout regimens.
What's Included?
Athletic Reprogramming starts with three 12 week segments and progresses from there.
Reverse Engineering Pain
Identify flaws and imbalances that hold you back
Reverse those bad habits
Create new, pain-free habits
World Class Foundation
With this clean state strength comes extremely quickly
Most see a massive change in their physique in this phase
Being pain-free allows training to become extremely FUN!
Becoming Superhuman
Set massive goals
Hit Pr’s ( Personal Records )
Fitness becomes a lifestyle
Testimonials
Workout with me on instagram!